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Portfolio

Selected work

  1. Booking.com logo

    01

    Booking.com

    Practical travel content and French-language editorial

    French-language service content covering travel planning, flying, airport processes, baggage and road travel, written from detailed SEO- and AEO-informed briefs. Earlier, as Senior Content Editor (2015–16), I edited and optimised consumer content for clarity, UX, search and brand consistency.

    Role
    Freelance writer (2024–present); Senior Content Editor, Nice (2015–16)
    Booking.com author page ↗
  2. Silversea Cruises logo

    02

    Silversea Cruises

    Destination storytelling and the Steve McCurry editorial series

    Digital, email, editorial and print copy for an international ultra-luxury brand, including destination stories across 1,000+ destinations. The features below were written for Silversea's collaboration with photographer Steve McCurry.

    Role
    Senior Copywriter, Monaco (2016–23)

    Published under the byline Zoe Roulot. Links go to syndicated pages.

  3. Crystal Cruises logo

    03

    Crystal Cruises

    Luxury travel campaigns and destination content

    Global campaign, website, editorial and email content across EMEA, APAC and the Americas, averaging three email campaigns a week. Messaging and narrative for two itinerary launches, a World Cruise and a Grand Voyage.

    Role
    Creative Content Manager & Copywriter, Monaco (2023–24)
  4. Aman at Sea logo

    05

    Aman at Sea

    Luxury hospitality content

    Brand-led content and creative messaging for a luxury hospitality brand.

    Role
    Senior Content Consultant & Creative Lead, via Abroad & Away (2024–present)

Other clients